This brief was to design a logo for a city looking to boost their tourism. Choosing Sarajevo, I began my research on the history, culture, and traditions of the city. I discovered that the people of Sarajevo love coffee. They have a sense of pride in their Bosnian recipe, and even have a particular way of drinking the warm beverage. They bite into a sugar cube, sip the coffee, and let the sugar disintegrate on their tongues. Finding this a fascinating cultural tradition, I chose to design my logo and rollout based on the disintegrating sugar cubes.